Client's Objective:
FlatRate Moving is one of the most successful moving and storage companies operating within the New York City area. They required an updated design that reflects this market position, educated their customers about services, and offered their unique pricing model online.
Solution:
- Updated the existing visual identity to further distance the brand from competitors
- Designed a flexible and interactive framework around goals
- Online interactive features including quote generation and moving assistance tools
Results:
With a large emphasize on the competitive market, the design process produced a best-in-class visual identity and functionality as unique as their pricing structure. This remarkable design solution was a great balances of graphic construct, content, and behavior.
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