Client's Objective:

The Get up Kids (Vagrant Records) wanted to develop an animated music video that would play well with the indie crowd and satisfy the production values of broadcast television.

Solution:

• Pitched and developed a number of concepts, ultimately selecting a unanimous favorite of the band and label
• Illustrated and animated a full-length video off the winning concept
• Collaborated with artists Travis Millard and Brock Batten

Results:

A beautiful visual interpretation to match a great song. The video played in the U.S., Canada, England, Japan, and other international markets, with significant airplay on MTV, MTV2, and FUSE. The band received great exposure that exceeded their expectations and ultimately contributed to a significant increase over previous album sales.

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