Client's Objective:

Firelight Media produced Beyond Brown for PBS and needed a Website, motion graphics for the documentary, DVD interface, packaging, and other materials to support the national broadcast of the film. The Website had to present a wealth of historical information on the landmark case in an engaging manner.

Solution:

• Developed and deployed new brand identity across all online and print collateral
• Developed an information-rich and interactive Website that featured numerous video clips, educator resources, timeline, and online quizzes of the material

Results:

The Website is a valuable companion to the documentary film. It's relationship to a trusted broadcaster (PBS) enhances it's ability to educate a broad audience on the history of the case, support classroom programs, and serves as a sales channel for the DVD product.

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