Client's Objective:
Through Federated Media's vast Ad Network, spanning some of the world's most popular blogs, Samsung aimed to promote the new Samsung Go Netbook series. The goal was to explore new and interesting methods to increasing brand awareness, product knowledge, and generate direct sales.
Solution:
- Developed "Blog Ring" widget to aggregated product related content across popular blogs
- Developed series of sophisticated IAB sized ad units for an aggressive targeting campaign
Results:
Collectively, the embedded "Blog Ring" widget(s) and ad units worked together engaging the end-user with interactive and content-rich conversation. This "conversational" marketing approach provided a unique opportunity to serve users with product related content and allow them to join the conversation. Blog authors frequently delivered insightful content which was automatically aggregated and featured across the "Blog Ring". This immediately sparked open conversation on some of the Web's most popular destinations including NOTCOT, Trendhunter, and Uncrate.
Connect
women. For more information and how to enlist, please visit the following page:
Job Opportunities 
