Client's Objective:
The World Vision AIDS Experience was an initiative to educate the public about HIV & AIDS in Malawi. Development of a digital experience was needed for both the online and offline exhibition.
Solution:
- Developed a digital experience allowing users to explore in a non-linear fashion
- Sophisticated motion graphics and interaction aimed to smoothly unfold the powerful narrative
Results:
The digital experience's narrative style invites users to step into communities in Malawi. Through the stories of two youths, Stephen and Olivia, users are taken on an unforgettable experience. Capitalizing on work done with Jonathan Green and Fluid, the project won the prestigious People's Voice Webby Award for Rich Media Advertising in the Non-profit/Educational category.
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